Online eyewear retailer eyerim today announced, that 3TS Capital Partners, a leading European growth technology investor, has led a new round of funding. eyerim will use the new capital to accelerate its regional expansion, further build out its technology platform as an online optician, and launch its private label product line. 3TS will initially provide €1.5 million of financing and existing investor Neulogy Ventures also participated in the round.
Through its websites, the Bratislava-based eyerim offers, a comprehensive range of directly available designer sunglasses, prescription glasses, and snow goggles at attractive prices. The Company is currently operating in 16 countries covering Nordic, Central European and Eastern European markets. eyerim’s customers enjoy significant cost advantages of up to 60% compared with traditional brick & mortar retailers.
Martin Zahuranec and Yassaman Omidbakhsh, co-founders of eyerim expressed their excitement for cooperation with 3TS. “We believe with deep operational e-commerce and scaling experience in high growth market, 3TS will provide major support for us. With this investment, we will be better prepared to fulfil eyerim’s ambition to become a major player in the eyewear vertical in the region”, Martin commented.
3TS Investment Director Elbruz Yılmaz added: “We primarily focus on fast growing European companies and in the ecommerce field very few companies can compete with eyerim’s traction and the management’s vision. Eyewear vertical is rapidly shifting to the online space and the regional markets are poised for high growth rates for the next several years. We are delighted to partner with the eyerim team.”
About eyerim
eyerim is an online eyewear retailer that brings customers more than 20,000 sunglasses and eyeglasses of 80 well-known brands through its direct collaboration with two of biggest eyewear manufacturers, Luxottica and Safilo. Beyond the wide selection of products eyerim offers competitive low prices, free delivery to all EU customers, convenient 30-days no-questions-asked return policy, and 2-year warranty period to assure risk-free customer experience. eyerim is based in Bratislava, Slovakia and operates in 16 countries across the Nordics, Central Europe and Eastern Europe.
Learn more at www.eyerim.com
About 3TS Capital Partners
3TS Capital Partners is one of the leading European technology focused private equity and venture capital firms. 3TS provides expansion capital and buyout funding for small and medium-sized businesses in growth sectors including Technology & Internet, Media & Communications and Technology-Enabled Services. Investors in the current and past 3TS funds totaling over €300 million include EIF, EBRD, Cisco, OTP, Sitra, 3i and KfW among others.
For further information, please visit www.3tscapital.com